Released on = July 24, 2007, 4:22 am

Press Release Author = Paul Tranter

Industry = Internet & Online

Press Release Summary = Google eLerts Are a NEW And Unique Line of Communication
Enabling YOU to Receive FREE Information on a Myriad of Subjects, From Fishing to
Car Racing, and From Hot Stocks to...

Google eLert Gadget is Rapidly, Efficiently Changing the Way We Send And Receive
Essential Information...

Press Release Body = Just Launched, and still in beta, Google eLerts are a new and
unique line of communication enabling people to receive free information straight to
their desktop on a myriad of subjects.

According to the clever people behind Google eLert Gadget: "it is set to change the
way we send and receive important information."

eMail is in its final death throws, no doubt about that!

When headlines such as \'Email backlash in U.S. as users return to the telephone\'
start appearing in the mainstream press and stars are saying: \"I am so far behind on
email that I am declaring bankruptcy,\" there\'s trouble in the offing!

The problems associated with spam, junk and unwanted advertising are finally, and
painfully suffocating this method of communication ... The future of email?

It\'s bleak; very bleak!

$Billions upon $billions have been spent as a result of, and trying to combat junk
mail and spam advertising. Companies have explored absolutely every avenue, side
street and back alley in an effort to clean up the problem.

If things were going to improve they would have by now ... instead, it's getting
worse by the week. There seems nothing anyone can do to stop the spammers and
senders of absolute junk and there's nothing anyone can do about the automated
filters that resign messages to the junk box .

Just look at your own working day: You turn on the computer and spend the first part
of your valuable hours sifting through the junk that got through the filters to your
inbox ... and then sorting through the junk folder to retrieve the 'good stuff' that
got wrongly junked!

\' But it no longer has to be this way!' Is the promise on the Google eLert Gadget
website, now being promoted as a 'Revolution in Communication'.

Developed in conjunction with Google Desktop, eLert Gadget aims to deliver the
important information users desire whilst allowing publishers to get their essential
messages across.

Practically anyone who has significant bytes of information can directly communicate
with Google Desktop user through a simple publisher's interface.

There are tens of millions of Google Desktop users who enjoy all the benefits and
features it offers. Google have also added the ability to add extra features to
their desktop known as Gadgets but until now, creating a Google Gadget to integrate
with the desktop was either the domain of clever programmers or costly web
developers.

Now, with the launch of Google eLert Gadget, webmasters, authors and publishers of
essential information are able to communicate instantly and efficiently with Google
Desktop Users and Google eLert Gadget promises to eliminate the problems associated
with conventional email?

ELerts are also automatically published in the increasingly popular RSS format
further widening the exposure for publishers. The new generation of mobile phones
are being equipped with RSS readers making Google eLerts truly global.

People are able to choose the publishers of interest and \'grant them permission\' to
contact them. As there are no open avenues of communication, eLert Gadget users are
not vulnerable to abuse and indiscriminate mailings from spammers, a refreshing
turnaround from the mechanics of email.

According to Paul Tranter of Business Development: "You\'ll never see eLert Gadget
user ids for sale by the million - you simply can\'t contact a Google eLert Gadget
user without their compliance; they no longer have to delete the junk ... they just
don\'t allow it in the first instance!

This has many major benefits, all of which will ensure Google eLert Gadget becomes
the new way for popular publishers to communicate with subscribers. eLerts could be
notifications of a latest newsletter update, it could be letting people know of an
upcoming seminar or webinar, it could be hot tips from a valuable gaming service, or
could be as important as schools eLerting parents of their children\'s non attendance
. with eLert Gadget, publishers are more secure in the knowledge that their message
is actually getting through."

But the most exciting innovation is the eLibrary: This will allow any visitor to
eLert Gadget to subscribe to an information service of their choosing from a vast
selection of topics.

Every Google eLert Gadget user manages their eLerts through The eLibrary browsing
and subscribing to anything of interest and if an information service ticks the
right boxes, it can be added to a gadget at the click of a mouse.

Each eLert publisher will receive feedback from their subscribers; Google eLert
Gadget developers programmed this as a safeguard to maintain quality. They widely
promote the fact that if a publisher does not comply with the high quality
information ethics, they will be highlighted and remedial action will be taken. "So
watch out Junk mailers!" says Paul Tranter

Keep a look out for the eLert Gadget Icon on websites, alerting visitors that they
are an eLert publisher. When the visitor clicks on this link they will instantly add
the eLert to their eLert Gadget provided they have downloaded one from the publisher
or the eLert Gadget website elertgadget.com.

It appears that a massive eLert Gadget Community is growing: millions of discerning
users and thousands of publishers all using The eLibrary and elerts.

The Question is not 'If' Google eLert Gadget Will Change The Face of Information
Delivery But ... 'How Quickly?'

For more information on eLert Gadget please visit the website at
http://www.elertgadget.com

Web Site = http://www.elertgadget.com

Contact Details = Internet Corporation Ltd.
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Sandown Business Centre
College Close
Sandown
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PO36 8EB
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